As part of our collaboration with IMAD, GlobalVision Communication carried out an ambitious digital activation project for Cité des Métiers 2025. The event combined an interactive career quiz with an innovative AI-powered photobooth, offering an experience that was both educational and entertaining—at the crossroads of reality and advanced technologies.
At the end of the event, the results in terms of activation and engagement were excellent. The career-discovery quiz focusing on roles currently hiring at IMAD generated over 900 fully completed submissions, with an average completion time of 2 minutes 30 seconds.
As for the AI transformation photobooth, it became one of the highlights of the booth’s activities and a major driver of visitor flow. Positioned at the front of the booth for maximum visibility, it operated at full capacity, producing more than 1,200 images (including many group photos). Around 2,000 printed images were handed out to participants, serving as memorable keepsakes of the great moments shared at the IMAD booth.
The quiz was structured around six career cards provided by IMAD. Each student first selected a career of interest from the available options. After this selection, five specific, career-related multiple-choice questions were randomly generated. To conclude the quiz, participants were required to use provided hints to scan the correct QR code. The number of correct responses earned them a prize handed by an IMAD staff member, enhancing engagement and learning. The platform was entirely designed, developed, and hosted by GlobalVision on our own servers, allowing us to make changes at any time, even at the last minute.
The photobooth offered three distinct styles, graphically designed by GlobalVision. After selecting a style, participants took a photo, which was then transformed by AI. The photo was retrievable via QR code or print-out.
The project showcased GlobalVision’s expertise in technological innovation, seamlessly merging creativity with technology. Through meticulous planning and AI skills, we delivered a memorable experience for all. To explore more of our services, visit our AI services page.
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