Brief summary: For the SIHH (Salon International de la Haute Horlogerie), the luxury brand Montblanc contacted GlobalVision to create a one-of-a-kind booth, featuring VR experience and green-screen photostudio. The idea was to leave an imprint on visitors mind. Mission completed… and an award as well.
Concept: The aim was to create a social media corner during this exhibition and encourage people to play and publish with the hashtag #spiritofexploration.
Solution: The GlobalVision Team installed an indoor climbing wall with a top-down view photostudio. When inside, the participant had to start the machine and take place on the wall. A few seconds later the photostudio takes a picture where the green floor is replaced by a mountain wall. This gives the illusion of a real ascent with the emptiness below.