The Swiss wine industry has a long history of producing high-quality wines, but it has faced challenges in terms of visibility and recognition in major international markets like the United States and China. The goal of this project was to create an innovative marketing campaign that would increase awareness and sales of Swiss wines in these key markets, leveraging the power of interactive 360° video.
The goal of this project was to use cutting-edge technology to create a truly immersive and interactive experience that would allow potential customers to learn about Swiss wines in a memorable and engaging way. The challenge was to create an experience that would capture the unique landscapes, terroir, and traditions of Swiss wine production while also being portable, scalable, and easy to use for events and promotions.
GlobalVision worked closely with Swiss Wine to design and deliver a complete 360° virtual reality cinema solution that included 16 high-resolution 4K VR headsets, transport cases, and a synchronized application that enabled the promoting personnel in the United States and China to run events and promotions with VIP guests and importers. We also produced a stunning 360° video that showcased the beauty and diversity of Swiss wine production across four regions of Switzerland. Our fully interactive video mixed both 3D CGI and 360° images of the wineyards and caves, captured on the ground, underground, and from the air using a drone. A voiceover and finely crafted titles and effects gave viewers more details and insights into Swiss wine production.
The results of this project were impressive. The VR cinema solution and 360° video were used at events and promotions in the United States and China, and the immersive experience helped to generate interest and buzz among potential customers. The complete solution, which included both the hardware and software components, was easy to use and manage, which allowed Swiss Wine to focus on their core business activities while still having a highly effective marketing tool at their disposal.
We invite you to see the associated visuals and experience the immersive 360° video that we created for Swiss Wine. This project is a testament to our commitment to providing cutting-edge VR and 360° video solutions that engage and inform audiences. If you are interested in using VR or 360° video to promote your brand, product, or service, please contact us today to learn more about how we can help you achieve your marketing goals.