About This Project

Innovative Campaign to Promote Swiss Wines with 360° VR cinema

A 360° VR Cinema Campaign by Swiss Wine and GlobalVision to Reimagine Viticulture Promotion

Based in Geneva, Switzerland, GlobalVision had the honor of collaborating with Swiss Wine to create a revolutionary marketing campaign aimed at promoting Swiss wines in key international markets, particularly in the United States and China.

The Swiss wine industry, rich in a long tradition of high-quality wine production, faces challenges in visibility and recognition in these competitive markets. Our mission was to develop an innovative solution that would highlight the unique Swiss terroir and its picturesque vineyards in an immersive and memorable way.

An Immersive and Impactful 360° VR Cinema Experience

To meet this ambitious goal, our team of experts designed a complete 360° virtual reality cinema solution, offering total immersion into the world of Swiss wines.

Key Components of the Project:

Deployment of 16 high-resolution VR headsets with specialized transport cases, ensuring simplified logistics for international events.
Development of a synchronized VR app, enabling Swiss Wine promotion teams to autonomously manage interactive presentations during major events, including the reception of VIPs and influential importers. For more details, check out our synchronized VR app.
Production of immersive content capturing the beauty of Swiss vineyards, traditional winemaking processes, and the passion of local producers, offering viewers a complete sensory experience. Learn how we create these experiences on our page dedicated to VR 360° video production.

Comprehensive Project Management:

From conception to implementation, including logistical management, GlobalVision oversaw every aspect of the project to ensure flawless execution and optimal results.

Significant Results in International Markets

The implementation of 360° VR cinema at events led to remarkable results:

Increased awareness among Swiss wine importers in the U.S. and Chinese markets.
Enhanced engagement from consumers and industry professionals, thanks to a unique interactive and educational experience.
A powerful digital marketing tool to expand reach and open new export opportunities for Swiss Wine.

GlobalVision: Your Partner for Innovative VR Solutions

At GlobalVision, we are dedicated to providing customized virtual reality solutions that propel your marketing strategies to new heights. Our expertise in immersive technologies enables us to create captivating experiences that distinguish your brand in a competitive landscape.