ZIKA 360° – Augmented Reality App for Awareness Campaign by IFRC

The International Federation of Red Cross and Red Crescent Societies (IFRC) – an international humanitarian aid organization who helps people all over the world to improve humanitarian standards. They act to enhance human health and safety, reduce disaster risks and create knowledgeable communities worldwide. IFRC has recently launched the Zika Awareness Campaign in several South American countries.

The Zika awareness campaign was funded by USAID, Save the Children and IFRC organizations. It aims to raise attention to those who live in several countries of central and south America and guide them on prevention measures against mosquito-born disease Zika. IFRC contacted GlobalVision to look for innovative solutions to sustain this brief and operate the mission. Our creative brief proposed two solutions: an augmented reality app for the kids and 360° VR videos for adults.

GlobalVision 360° camera crew flew to Bogota and Valledupar in Colombia and San Salvador and San Vicente in El Salvador to capture 360° immersive videos in remote villages, hit by Zika virus. Filming many footages, recording interviews and discussing with locals, we then incorporated all these into a 360° video project that can be watched on VR headsets.

Meanwhile, our production house created 3D low poly images of those villages and the current health safety issues in those places. We visualized those materials into an augmented reality (AR) app. Firstly, the app contains an simulation village where there are houses, school, hospital and wild nature. Then, there are all details about Zika and a quiz to give a guide how to be safe from Zika. Therefore, people learn to know how to clean their house and remove possible breeding sites. They also learn more about protecting themselves and their children from Zika.

The Zika360 was successfully released in several countries, including Colombia and El Salvador, and is also now available on App Store and Play Store.

Are you in need of a creative AR/VR/MR solution for your health/safety/advocacy campaign?
Contact GlobalVision to discuss your project and bring it to the next stage.