Brands use activation campaigns to launch new products, or to renew customer interest in their existing product range. In the world of consumer goods (FMCG), the need to reinvent its codes and ways of reaching its targets arises with each launch, and the only constant is surely that of change.


When a brand contacts globalvision for such a project, we help them by offering a wide range of technical and creative solutions, for both online and offline use.

Whether your brand seeks for a way to engage shoppers, or simply to run a contest allowing to collect some data, globalvision has all solutions in place and ready to assemble in your very own project. We have already created a variety of VR experiences for FMCG, including rollercoaster, VR walkthrough, guided tour and all types of augmented packaging.

Using a VR experience for activation helps to scale up and spread your message, while offering a new, innovative and fun way of interacting with buyers. On the buyer’s side, it helps to visualise the context in which the product is used, gives them an idea of how to use it, or allows them to immerse themselves in the universe corresponding to that of the brand.
What’s more, with our consulting and equipment hire services, customers can get all the advice, production and equipment directly from the same service provider.

Whatever your goal, the globalvision team can help you transform your virtual reality from a project into a VR experience ready to be installed in shops and shown to the public.


Contact us for your VR activation campaign.



Teppy Minute Maid Activation – Roller coaster VR

Promotion AOC

 360 Video

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